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Midtown Apps provides mobile, web, enterprise, IoT and Cybersecurity solutions that change how people live, work and play through technology. Our unique boutique+scale business promotes a culture of teamwork, creativity and personal development that has attracted leading engineering, strategy and design talent.

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980 9th Street, 16th Floor
Sacramento, CA 95814

Midtown Apps | App Development | NYC & Sacramento

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Best Practices for Mobile App Development

You’re probably reading this because you finally decided that it is time to have a mobile application developed for you or your company? Right!?! As Im sure you are aware, there are endless benefits to having a mobile application for your company. Mobile apps are great ways to keep users engaged, up to date, and can also be a valuable source of income.

Now, to have a successful app, it’s going to take a lot of work and planning. Trust us, we know! The apps that our team have been involved in have gone on to win “Best App of The Year” by Techweek Launch competition and countless companies have made it into TechCrunch and famous incubator and accelerator programs.

It’s not just the idea. It takes lots of thought, planning, and changes before your app can truly shine. In most scenarios, the app development company can and will do most of the heavy lifting on this. However, the most important person in the project is you. You are the one who knows your business the best. Though your development company will do the technical work and ensure everything works seamlessly, there are some best practices that should be completed by you: the entrepreneur or company.

Thinking Ahead

The process of developing a mobile app takes time. It can’t be rushed and there is simply no way around it. If you want a high-quality app that not only keeps but pleases users, plan on the development time taking a couple of months. Once the final designs and framework have been made, it can still take months, even up to a year to fully develop your app. The deciding factors for this depends on the type of features and functions of your mobile app. By being realistic about the timeline for app development and planning ahead, you can ensure your app reaches its highest potential and reaches your users at the right time.

Target Market

As we said stated above, you are the person that knows your business best. That includes knowing who your target market is. Are you trying to reach readers with daily legal news through your app? Then you may want to target attorneys and law students. Are you trying to sell maternity clothes through your app? You’ll probably want to target an older, mainly female audience. Marketing experts agree that there is a niche for everything. You just have to find it.

At Midtown Apps, one of the things that we’ll do before we start with development is make sure that we have identified the target audience for your app. Whoever that may be. Together we’ll spend some time doing light research to find out what type of phones they use (android, apple, etc.) or what age group is ideal. Having this information in hand, you are much closer to getting your app into the hands of your users. Once we have all of this information, it will make the entire development process much easier.

What is the objective

Much like identifying your target audience, determining a set of goals for your new app is key to its success. If you plan to develop and launch an app without having goals for it, you’re nearly guaranteed to have a flop. However, choosing some goals for your app before contracting a developer helps make the entire process more efficient and more focused. Furthermore, by giving your developer a set of goals for your app to accomplish, they will be able to better build an app to meet your needs.

Goals can be anything you deem important for the success of your app or how it will influence the overall success of your business. For example, you could set a goal for 10% user growth monthly. Or, you could plan a goal for your app to retain 90% of users. Regardless of what your goals for your app are, having them laid out before your app enters the development stage will make it more successful. If you aren’t sure what goals you should make for your app, be sure to talk to your developer while getting things started and they will be able to help you outline a specific and measurable set of goals for your app.

Allow Feedback

Especially in its early days, you want (and need) lots of feedback on your app. This involves all facets of it from the goals, the design, and the functionality. Ideally, you want to collect information from a group of beta-users. These individuals are closely related or a part of your target audience and give you valuable insight into what works and what doesn’t before your app gets into the hands of your actual users.

On top of beta-feedback, you should also request that your developer includes a way for users to leave feedback directly within your app. Of course, they can always leave reviews in the app store. However, negative feedback there is public and may deter others from downloading your app, even if it is just due to small bugs. By integrating a way for users to send you feedback directly on negative aspects of the app, you are able to fix them without losing potential users. This ultimately makes your app better and makes your users happier.

Generating Revenue

Mobile apps are a great way for companies, small businesses, and solo entrepreneurs to make money. Through the use of ads, in-app purchases, and upgrades, mobile apps can bring in hundreds or thousands of dollars each month. Depending on the size of your user base, this can be a significant source of income.

Before beginning development, you should determine how (or if) you want to monetize your app. While you can always go back and add more in-app purchases later or change your ads down the road, you need to be sure your app is built to support monetization. App developers are able to meet this need but need to know ahead of time. By planning out how you want to monetize your app, you can make the development process go much smoother.

Ultimately, what your app becomes is up to you. Though a professional developer may be writing the code that makes it come to life, following these best practices raises the chances that your app will find success in the hands of your target users.

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