How to Create the Perfect Buyer Persona for Your App

June 1, 2019 - 3 minutes read

As a marketing professional or app developer, you know that target demographics are key to getting your app out there. However, unlike the outdated app demographic outlines of the past, buyer personas allow companies the ability to focus on one individual and hone their brand identity through this. 

For this reason, buyer personas are essential for app development and app marketing. In order to understand exactly how buyer personas can help, let’s take a look at exactly what a buyer persona is and the many elements of a good one below. 

What is a Buyer Persona?

According to Hubspot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.”

With this said, a buyer persona should reflect the customer you wish to sell your products or services to most. It should also outline the most important aspect of who they are in full detail for you and your business. Instead of focusing on a demographic such as an age group, area, or gender, a buyer persona gives you a face, a name, and a list of traits to help you personalize your marketing strategies. 

It makes your marketing more in-depth and personal which reflects in all of your campaigns and strategies alike. This is what entices potential buyers and makes them feel like you truly ‘get them’ as a consumer. 

However, what makes a good app development buyer persona? To answer this question, let’s look at some of the crucial elements of a buyer persona below. 

Elements of a Good App Development Buyer Persona 

When focusing on iOS app development or android app development, you must have a clear image of who you are targeting. For instance, if your app is a weight loss app for older women, you will want to create a buyer persona that reflects this. A good buyer persona focuses on age, region, interests, fears, goals, and past buying habits.

With this said, a good buyer persona for a fitness app dedicated to older women might look like this:

If you are struggling to create your own buyer persona and need help, don’t hesitate to contact us today! We can help you create a buyer persona that is sure to work!

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