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Midtown Apps provides mobile, web, enterprise, IoT and Cybersecurity solutions that change how people live, work and play through technology. Our unique boutique+scale business promotes a culture of teamwork, creativity and personal development that has attracted leading engineering, strategy and design talent.

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What is User Experience (UX)—and why Does it Matter in App Development?

When developing any new app or technology, the way that the world interacts with it is crucial. Will your app make people happy or will it annoy them more than anything? Will they love it or will they hate it? These are the questions you must ask yourself before you analyze the actual user experience (UX) your app has.

If you want a positive UX, you must have an app that is easy to understand, provides a clear service, and has a value that separates from other apps in its industry. However, to fully understand how UX ties into app development and design, let’s take a look at what UX is and how it affects these app processes. 

What is User Experience (UX)?

According to the Nielsen Norman Group, “”User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.”

With these aspects in mind, UX can be defined as what makes an app visually appealing and easy-to-use for the average consumer. Without UX in mind, an app developer may create an app that is not visually appealing and doesn’t resonate with their audience because of it. 

However, the big question is how this actually affects the app development and design process. How can UX alter your app development and why does it matter? To answer this and more, let’s take a look at the power of UX in full detail below.  

How Does User Experience Affect App Development and Design?

When developing an Android app or iOS app, the UX is the foundation with which the concept is built. Without a visually appealing and easy-to-use app, what is the purpose if the app at all? 

Because UX plays such an important role in the app development process, its influence on the design of the app is immense. When creating the app design, you must focus on its unique qualities, the color palette, the buttons, how it flows, and how easy it is to understand. Although the concept may be clear, without these elements in place, even the best of concepts is sure to fail.

To create an app that has a favorable UX, you must look at the app with fresh eyes, show the app to friends and family, and be open to criticism. In this way, you can create an app that is as visually appealing and easy-to-understand as it is brilliant.

The UX Conclusion

In the end, UX is the foundation of all great apps. Without it, apps would be nothing more than code on a screen. With this said, if you need help with your own app’s UX, feel free to reach out to Midtown Apps today! With years of experience in the app development industry, we will gladly help you to create the best app possible in no time!

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